SEO & Digital Marketing Basics

  • Every business wants to build its online presence. seo and digital marketing professionals are needed across startups, agencies, e-commerce companies, and multinational organizations.
  • Seo is one of the easiest digital skills to start with. you can work as an intern, freelancer, or digital marketer while building your own portfolio.
  • Learn how websites rank on google, attract organic traffic, generate leads, and increase sales through effective digital marketing strategies.
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SEO & Digital Marketing Basics
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Course Overview

Digital Marketing is one of the fastest-growing career fields, and Search Engine Optimization (SEO) is its foundation. This 30-day SEO & Digital Marketing Basics course is designed for beginners who want to understand how businesses grow online. Students will learn the fundamentals of SEO, keyword research, website optimization, social media marketing, and digital marketing strategies through practical exercises and live projects. By the end of the course, learners will be able to analyze websites, perform keyword research, optimize web pages, and understand how search engines and social media platforms help businesses attract customers.

Course with Live Project

No Refund Available

build a strong understanding of digital marketing concepts, search engines, keyword research, on-page seo, off-page seo, technical seo, and social media marketing through structured learning modules.

gain practical exposure to popular seo and marketing tools used by professionals for keyword research, website audits, competitor analysis, and performance tracking.

Apply your knowledge by working on live projects, analyzing websites, creating keyword reports, and implementing seo strategies that reflect real-world digital marketing scenarios.

Course Content

  • • digital marketing basics
  • • traditional vs digital marketing
  • • digital marketing platforms and strategies

  • • customer journey
  • • marketing funnel
  • • paid, owned, and earned media
  • • customer personas
  • • inclusive marketing

  • • introduction to search engines
  • • how search engines work, types and techniques
  • • understanding serps (search engine results pages)
  • • key search engine algorithms

  • • optimizing google my business
  • • local citations
  • • online reviews
  • • local backlinking

  • • definition, types and intents
  • • keyword research through brainstorming
  • • keyword research through tools
  • • keyword research with live project - excel report

  • • crawl statistics of website
  • • domain statistics of website
  • • understanding website structure

  • • title tags, meta descriptions, headings
  • • image optimization
  • • url structure
  • • content optimization
  • • anchor text

  • • sitemaps
  • • robot.txt
  • • error page
  • • redirection

  • • backlinks and types of backlinks
  • • backlink formation in excel
  • • off-page ranking factors

  • • difference between marketing and optimisation
  • • working of different social media platforms
  • • social media calendar
  • • social media types and techniques

  • • analyze website and find keywords using tools

Skills You Will Develop

Digital Marketing Fundamentals: Understand the basics of digital marketing, online branding, and various marketing channels.
Search Engine Understanding: Learn how search engines work, how websites get indexed, and what affects rankings.
Keyword Research: Discover user search intent and perform keyword research using brainstorming techniques and professional seo tools.
Website Audit & Analysis: Analyze website performance, crawl data, domain metrics, and identify areas for seo improvement.
On-page Seo Optimization: Create optimized title tags, meta descriptions, headings, urls, image alt tags, and internal linking structures.
Technical Seo Basics: Understand sitemaps, robots.txt files, redirects, and common technical issues that impact website visibility.
Off-page Seo & Link Building: Learn backlink concepts, link-building strategies, and factors that improve domain authority.
Local Seo: Optimize google business profiles, manage local citations, and improve local search visibility for businesses.
Social Media Marketing Basics: Understand major social media platforms, content planning, and social media marketing strategies.
Analytical & Professional Skills: Develop problem-solving abilities, website analysis skills, strategic thinking, and practical experience through live assignments.

Career Opportunities After This Course

This course opens doors to multiple high-demand career paths across industries.

Seo Intern:

Assist in keyword research, website optimization, and seo implementation for businesses and agencies.

Digital Marketing Intern:

Support online marketing campaigns, content planning, and basic performance analysis.

Junior Seo Executive:

Work on improving website rankings through on-page, off-page, and technical seo practices.

Social Media Marketing Executive (beginner):

Help manage social media platforms, create content calendars, and support brand engagement activities.

Freelance Seo Beginner:

Offer basic seo services such as keyword research, website audits, and local seo optimization to small businesses and clients.

Why Enroll in SEO & Digital Marketing with Solitaire Learning?

Beginner-friendly Curriculum: The course is specially designed for students, freshers, and beginners with no prior digital marketing experience.
Practical Learning Approach: Learn through live website analysis, keyword research exercises, and real-world seo implementation instead of only theory.
Industry-oriented Internship Training: Get exposure to practical workflows and digital marketing processes that companies expect from entry-level professionals.
Placement & Career Support: Benefit from resume guidance, interview preparation, communication sessions, and placement assistance to boost your career opportunities.
Certification & Skill Development: Receive a recognized course completion certificate while building job-ready digital marketing and seo skills that strengthen your professional profile.
Frequently Asked Questions

Have Questions About This Course?

Find answers to the most common questions learners ask before enrolling.

There are no mandatory prerequisites for learning Digital Marketing. Anyone with basic computer knowledge and an interest in online marketing can join the training program. Students, freshers, professionals, and business owners are all eligible.

Yes, a laptop or desktop is highly recommended for practical learning. Many activities such as SEO, Google Ads, website optimization, analytics, and campaign management require a computer for a better hands-on experience. Mobile devices can be used for learning content, but not for complete practical implementation.

Students will work with industry-standard tools such as: Google Analytics, Google Search Console, Google Ads, Meta Business Suite, Google Keyword Planner, WordPress, Canva, SEMrush (demo/training access), AI-powered marketing tools Most of these tools are free or offer free versions for learning purposes.

No prior marketing, programming, or technical experience is required. The training starts with fundamental concepts and gradually progresses to advanced digital marketing techniques, making it suitable for complete beginners.

One should ideally dedicate 2–3 hours daily for learning, practice, assignments, and project work. Regular practice helps in developing practical skills and understanding real-world marketing scenarios.

Digital Marketing Training is a professional program that makes one understand how to promote businesses online using SEO, Social Media Marketing, Google Ads, Content Marketing, Email Marketing, Analytics, and AI-powered marketing tools. At Solitaire Learning, one gains both theoretical knowledge and practical industry exposure through live projects.

The training program is suitable for: Students pursuing graduation or post-graduation, Freshers looking for job-oriented skills, Working professionals wanting to upgrade their careers, Freelancers interested in digital services

The training includes: Search Engine Optimization (SEO), Social Media Marketing (SMM), Google Ads (PPC), Meta Ads (Facebook & Instagram), Content Marketing, Email Marketing, Google Analytics & Search Console, AI Tools for Marketing, WordPress Website Management, Performance Marketing, Online Reputation Management (ORM)

Yes. The training is highly practical and includes: Live projects, Real campaign creation, Website optimization exercises, Keyword research activities, Social media campaign management, Hands-on use of industry tools and AI platforms

After training, one can apply for roles such as: Digital Marketing Executive, SEO Executive, Social Media Manager, Google Ads Specialist, Content Marketing Executive, Performance Marketing Executive, Email Marketing Specialist, Digital Marketing Analyst, Freelance Digital Marketer

Entry-level Digital Marketing professionals generally start with salaries ranging from ₹2.5 LPA to ₹5 LPA, depending on skills, certifications, and practical experience. With experience and specialization, professionals can achieve significantly higher salary packages.

Yes, Digital Marketing continues to be one of the fastest-growing career fields. Businesses of all sizes need professionals who can manage SEO, social media, paid advertising, content marketing, and online branding. The increasing demand creates excellent job, freelance, and business opportunities.

No, Digital Marketing does not require coding knowledge. Most digital marketing activities such as SEO, social media marketing, content creation, Google Ads, and email marketing can be learned without a technical/coding background. Basic website management skills can be acquired during training.

Yes. Solitaire Learning offers both online and offline Digital Marketing Training programs, allowing individuals from different locations to learn according to their convenience while receiving practical guidance from industry experts.

Key benefits include: Industry-oriented curriculum, Live project exposure, Experienced Mentors, Internship opportunities, Practical assignments, AI-integrated Digital Marketing modules, Certification after completion, Resume and career guidance, Flexible training durations
Course FAQ

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